Webinar - What Are Contractors Doing to Optimise Project Profitability in 2025?

In partnership with Construction Wave our CEO & Founder - Gabriel Makinwa hosted this webinar with guests:

Philip Clifford-Brown - Director at Weston Analytics & Founder of ConstructAI
James Garner - Global Head of AI & Data at Gleeds

The construction industry struggles with low profit margins, payment delays, and fragmented processes. In this webinar, they discuss the problems, opportunities and potential solutions to construction's profitability problem.

Key Problems

• Low Profit Margins – Construction firms operate on very small profits, making cost control essential.
• Lack of Standardisation – Inconsistent processes across projects lead to inefficiencies and financial mismanagement.
• Fragmented Industry – Poor collaboration between contractors and subcontractors creates communication and payment delays.
• Cash Flow Issues – Retentions and delayed payments put financial strain on subcontractors, pushing risk down the supply chain.
• Lack of Transparency – Many firms struggle to track project costs in real time, making it harder to stay profitable.
• Slow Tech Adoption – Hesitation to embrace AI and digital tools prevents firms from optimising financial management.

Key Takeaways:

• Real-time cost tracking boosts profitability – Instant visibility into spending helps firms stay on budget.
• AI-powered tools automate financial management – Reduce admin work and improve cost accuracy with automation.
• Successful tech adoption needs strong change management – Teams must be engaged for smooth implementation.
• The fit-out sector leads in digital adoption – More advanced in using AI and automation tools.

The future of construction finance is smart, automated, and transparent. Want to learn how to take control of your project costs? Watch the full webinar now and let us know your thoughts in the comments.